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The Green Group is the integration of the environmental and communication expertise of Environmental Communication Options, Petryna Advertising, OraclePoll Research and Up Marketing.
The Green Group is a one-stop-shop for comprehensive environmental relations, a dynamic synthesis of government relations, public relations, marketing, research, environmental technical knowledge, and real, practical experience in the environmental, energy and natural resources fields.
Over the last two decades we have designed and delivered winning programs for corporations, NGOs, utilities, government agencies and educational institutions. |
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As specialists in the environment, energy and natural resource fields, Environmental Communication Option (ECO) knows that the important issues often expand beyond the boundaries of big cities and big budgets.
Regional media markets are often overlooked by companies and organizations that don’t appreciate the grassroots influence of regional news editors and local decision makers.
ECO knows how to make issues relevant to regional news editors and local decision makers.
With a practical understanding of the needs and dynamics of media in markets large and small, ECO consistently generates exposure in radio, television and newsprint across North America. This provides the foundation for your initiative to resonate on the provincial and national policy stages.
Our in-house media release distribution system (custom built databases and specialist knowledge of trade publications and their markets) means that whether you report to shareholders, voters, or donors, you will get results.
ECO provides environmental relations - a potent blend of government and public relations mixed with relevant technical knowledge and real practical experience.
We consistently promote green initiatives, policies, ideas and technologies in the environment, energy and natural resources field. No other firm can offer the same level of commitment and expertise.
Client success reflects ECO 's specialty--a powerful combination of environment, energy and natural resource knowledge and media expertise. We are a public and government relations firm, specializing in the environment. For more than 20 years, ECO has worked with clients to develop their environmental reputation, manage evolving environmental public relations issues, create strategic initiatives, or participate in environmental policy and legislation matters. We are proud to be a member of the Green Group, providing our clients with branding and creative production, campaign planning and media buying, opinion polling and research, and stakeholder and interest group relations services.
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As a full service marketing consultancy and advertising agency, Up Marketing offers media planning and buying, marketing and promotional strategy, branding and creative direction. We serve commercial, institutional and NGO clients from Canada, the US and Europe.
While we provide a great range of marketing functions, Up Marketing's primary role is to provide our clients an unbiased, comprehensive view of their current marketing activities and a thorough and innovative examination of their future options. We build marketing plans that drive sales, market penetration and message retention in one direction – up.
Recent projects executing local, provincial, national and international campaigns and projects for clients such as:
- Trees Ontario Foundation - Integrated Marketing and Advertising Plan
- Ontario Power Authority/Conservation Bureau - Print and Radio Media Purchasing, Advertorial Program Development and Execution
- Element Systems - Continental Marketing Plan, Media Launch, Co-op Advertising Strategy, Print Creative
- Toronto Hydro - Multilingual Print Advertising Campaign
- Cooper's Office Furniture - Integrated Media and Advertising Campaign
- Remenyi House of Music – Branding, Website Creation, E-commerce Systems
- York Canada - TV Advertising and Sponsorship
- Space Solutions.ca – Branding, Marketing Strategy, Advertising (All Media), Press Promotion, Print Creative, Direct Mail, Trade Show Support
- Chestnut Park Real Estate, Fran Bennett - Identity and Print Creative/Direct Mail Program Development
- ELFA North American – National Co-op Advertising Planning, Development and Execution, Media Relations
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Oraclepoll Research is a full service research firm that specializes in the design of reliable and valid instruments and the collection of reliable and valid data.
We are experts in:
- Public opinion polling research methodology / design, statistics, and reporting;
- Designing and conducting studies in the area of program evaluation;
- Specialized customer satisfaction programs
- Tracking and testing differences in satisfaction over time
- Research into organizational culture
- Designing and conducting focus group research and testing
Our organizational structure and team-oriented culture is described below. However, it is important to note our pride in the fact that everyone at Oraclepoll Research is an integral part of our team. Everyone is concerned about the collection of methodologically sound data and bottom-up communication is encouraged – successful organizations make use of feedback and suggestions that come from the trenches.
Our call centre staff is multilingual and we collect data in numerous languages. They have been trained to collect data relating to public opinion polling, consumer satisfaction issues and employer / employee satisfaction surveys. Our internal response rates far exceed national norms (see, PMRS, 2001).
Oraclepoll is a 100% Canadian owned firm, with its Principal being Paul Seccaspina, Ph.D. |
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Petryna Advertising Inc. has been providing marketing and consulting services to businesses, agencies, and governments since 1983.
Our client service, design, multi-media, and project management skills have helped us provide our clients with creative solutions and projects that are on time and within budget.
Whether we are providing design, audio, video, research, promotion, public relations, or multi-media services, Petryna Advertising Inc. is able to surpass client expectations and ensure that all clients are satisfied with all facets of production.
Petryna Advertising Inc. takes great pride in their inspiring staff who are the "cream of the crop" when dealing with projects. The Petryna Advertising team is always professional and continues to make sure that client service is always at the top of their priority list.
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